24
January
9:00 am — 5:00 pm

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To be a successful marketer, one needs to have vital information and how to put together this information in a creative manner, in order to achieve the set objectives. Marketers need to be resourceful and understand the tools that are at their disposal. One such tool is Microsoft Excel. As marketers, the primary objective is to continuously keep existing customers while trying to build new ones. This is where Excel can be used in each step of the marketing process by segmenting, targeting and positioning the products.

Participants will be taught how Excel can help them in the areas of Marketing Management, Product Management, and Marketing Communications. Some of the areas included are forecasting and calculating average growth rates using Goal Seek; calculating the difference of given dates; analyzing databases with Databases functions; finding specific results using Lookup functions; scanning a segmented list with specific characters; calculating growth rates; and finally segmenting, targeting, and positioning with Pivot Tables.

Details

Start:
January 24 @ 9:00 am
End:
January 25 @ 5:00 pm
Organizer:
Interadigm
Phone:
03 2721 0225
Email: